Digital marketing is the use of digital technologies and channels to promote products, services, or brands. It encompasses a variety of tactics and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and mobile marketing.
Digital marketing allows businesses to reach and engage with their target audience through various online channels, such as search engines, social media platforms, websites, and mobile devices. By leveraging these digital channels, businesses can increase brand awareness, attract new customers, and build relationships with existing ones.